Eucatex’s Success Includes Protecting the Environment

Eucatex is a Brazilian company that has established itself as one of the world’s leaders in eucalyptus wood based building materials. In 1923 the parent company of Eucatex, Americana Sawmill Americana, was formed in Sao Paulo which eventually became Eucatex in November of 1951. Shortly after its formation, Eucatex began manufacturing ceiling tiles and panels. Over the next 35 years, Eucatex began exporting their ceiling tiles and panels to Europe and other parts of the world while establishing offices in the Netherlands, Germany, the United Kingdom, Mexico and the US. They also began to produce paint and started environmental conservation efforts to help provide the company with a sustainable supply of raw materials.

In 1987, CEO Flavio Maluf began working for Eucatex and started in the trade section of the company before moving to the industrial section. He was educated at Fundacao Armando Alvares Penteado in Sao Paulo and received a degree in mechanical engineering, and he spent a year studying administration at New York University. In 1997, Mr. Maluf became president on Eucatex after his uncle, who was president of the company at the time, invited him to be part of executive structure of the company. In 2005, he became the CEO of Eucatex and also serves as the Chairman of the Board of Executive Officers.

Mr. Maluf has continued to build up the success of Eucatex while making it one of the best companies to work for in Brazil. Their products include laminate and vinyl floors, paints, wall partitions, doors and panels. They have won numerous awards and certifications such as Petrobras Customer Rating Award Paint and Paintwork Award – Personality in Research and Development and the ISO 14001 Certification which acknowledges Eucatex’s commitment to protecting the environment and conserving biodiversity. Eucatex also works with local landowners through its forestry leasing program where landowners can lease their properties to Eucatex who then uses the properties to plant eucalyptus trees that will be used for future manufacturing purposes. Eucatex shows that a large multi-national company can be both successful and be good stewards of the environment.

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