The Fabletics website offers your first full outfit for only $25 when you sign up for their VIP subscription based service. After signing up, you will take a short quiz in order to determine your unique style and interests. Every month you can shop and receive a new outfit based on those results for $49.95. There are countless options for every lifestyle, with new styles released every month. As part of the VIP membership, shoppers also have the option to skip a month of their subscription if they wish. In addition to the online store, there is now a Fabletics mobile phone app that allows you to order and manage your subscription on the go.
Kate Hudson co-founded Fabletics with JustFab’s Co-CEOs Don Ressler and Adam Goldenberg after realizing that high quality and trendy active wear is often inaccessible to many people because of high prices. Hudson wanted to create a line of active clothes that boasted great quality with an affordable price. Combining inexpensive and personalized active wear with an easy, worry-free subscription based service is what makes Fabletics successful. Since the company was created in 2013, it has offered shipping to select countries in Europe, Canada, and Australia and has even launched a men’s line called FL2. The Fabletics brand remains a refreshing change of pace in the athletic clothing world in 2016.