Lime Crime might be a bit bizarre for the name of a major makeup company, but when you think about it, it’s actually quite brilliant. The brand name is very “Google-able.”
Founder and CEO Doe Deere wouldn’t have it any other way, and besides, her real Russian name is a lot longer. Lime Crime and Doe Deere go together quite nicely, sky-rocketing their way to the top. At the moment, the brand’s Instagram account shows more than 2.5 million followers. Having a presence on social media is a big deal for thriving e-commerce sites, and fans around the globe adore wearing the funky color palettes from the unique cosmetics company.
Doe Deere is a hardworking businesswoman, according to an article in GaloreMag. The young woman with the candy-colored tresses and vivid fashion and makeup has finally been accepted by the so-called mainstream culture.
Doe Deere now ranks highly alongside other famous business ladies like Arianna Huffington and Suze Orman. All three were on the cover of Self-Made magazine, after being named to the mag’s Top Inspiring Female Entrepreneurs list.
That was a huge accomplishment for Doe Deere, who established Lime Crime makeup in 2008. It’s been a slow but steady rise and has since exploded on social media sites, where Doe Deere believes the shopping future lies. She always adored playing with colors as a young child growing up in Russia and liked experimenting with bold makeup colors. She liked fantastical creatures like the elusive unicorn, and when she moved to the United States, she brought her wild imagination and creative artistry with her.
Doe Deere had trouble finding vivid makeup, even in the gigantic New York City metropolis. So, she decided to create her own un-beige brand in a rainbow of hues that went far beyond the normal makeup color spectrum. In a Lime Crime world, makeup shades like Metallic Mauve, Burnished Bronze and Earthy Red were unique lipsticks to dare yourself and put on.