On December 5, 2015, Omar Yunes, the franchisee of Sushi Itto was awarded the best franchisee of the year award (BFW). Omar was awarded due to his positive impact on the brand that he represents. The event was held in Florence, Italy.
Omar has 13 franchise units of the Japanese food chain, which is about 10% of all the units the company has spread in Mexico City, Puebla, and Veracruz. Omar Yunes became the company’s franchisee at the age of 21.
When receiving the award, Omar said the reward goes to the 400 employees in the 13 units, the management, and the company that has given them an opportunity to be innovative. Representatives from 34 countries were present during this event.
The assessment of the franchisee was based on its impact on the network and not on the parent company or brand. Some of the factors that were considered were how the franchisee had influenced the network, how it has enhanced knowledge, and how it has motivated its employees among others.
During the event, Omar was also awarded first in the national qualifier, the highest award for his critical change agent in the franchising-franchisee relationship, having a better information management, and having control boards that have enhanced measurement of each unit.
The CEO of Sushi Itto, Benjamin Cancelmo said this was a clear evidence of the joint effort to provide their customers with the best services. On his part, the event organizer, Diego Elizarrarras said that the reward showed a strong brand in Mexico that has been recognized worldwide unlike previously when franchises were regional based.
The second place went to the franchisee of Prendamex, Ivan Tamer. The jury for this event was made of agents from the Universidad Anahuac, the Mexican Association of Franchises, investors of the industry and Entrepreneurs.
About Omar Yunes
Omar Yunes graduated from the Autonomous Technical Institute of Mexico (ITAM) with a degree in law. He is also a franchisee of Quiznos. He is also a manager, owner, and franchisee of several other companies.
He is the co-founder and co-director of Atma Real Estate Investment Network and the chairman and founder of Board of Ideas, a business incubator company. He was once the Director General of the Mexican Credit Union, and a lawyer for Natural Resources (SEMARNAT) and several other law firms.