Desiree Perez Renegotiates Roc Nation’s Sprawling 360 Deal with Live Nation

One of Rihanna’s inner circle, and Jay Z’s most trusted advisors through a variety of businesses, Desiree Perez is an intelligent, quick witted, business woman, made famous by her lucrative deals for a variety of Sean Carter’s businesses. The proverbial ‘woman behind the man,’ one could argue the hip-hop mogul would have never been as successful as he has been without the aid of Perez, who has oversaw business negotiations resulting in multi million, and billion, dollar deals. A major player in the 2008 360 deal between Live Nation Roc Nation, that would allow the music distribution company access to concert and recording rights for Roc’s impressive artist line up, Perez, along with Jay, are now renegotiating the deal ten years later as the lucrative partnership comes to and end.

Music insiders have said that Live Nation is unlikely to continue their recordings deal with Carter’s label, however many believe the company will continue their extremely profitable live partnership. When Carter and Perez were seen leaving a meeting at Universal Music Group, many assumed the company may buy a stake in Roc Nation. However, a representative for UMG has since stated that though their current dealings with Jay Z and his assortment of businesses are quite lucrative, no talks have been had within the music giant as far as investing in Roc Nation.

However the Roc Nation stakes end up, Desiree Perez will continue to play her part in the mutually profitable negation dealings. Though the massive ten year partnership with Live Nation has been greatly beneficial for both companies, perhaps, in the interest of assets, there is no time like the present for change. Perez’s history and mastery of intense aggressive business negotiations make her the perfect person to make that decision in regards to just what the best next move for Roc Nation is.

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