Kate Hudson’s Fabletics is an online athletic wear, subscription clothing service that is winning with their new marketing strategy. First, it is important to realize that times have changed dramatically. More and more people are making their purchases online. In addition, consumers are relying on the reviews about products, and services read online too, instead of relying on recommendations from friends. People really rely on and trust those online reviews. Consequently, top online companies like Fabletics are utilizing brand marketing strategies adapted to this situation.
Consumers Read And Trust Reviews
Studies revealed that the average consumer doesn’t really give much credit to traditional marketing and advertising that they read in magazines, newspapers, or watch on television. Instead, they go to the Internet and read reviews written by the average consumer and their take on a product. The majority of consumers really do trust those reviews and rely on the reviews to make their purchase choice. Consequently, a smart business owner or company realizes that the key to increasing sales is based on increasing positive customer reviews. The fact is that positive reviews increase brand recognition and search engine ranking. It’s a total winning situation for the company and customers.
Kate Hudson’s Role
Most people might think that Kate Hudson’s role in Fabletics is minimal. Perhaps, they assume that Hudson is just a spokesperson for the company. The exact opposite is true. Kate Hudson is a hands-on executive. She gets involved with the selection, marketing, and sales. Kate Hudson is a very real and authentic person. She remarks that she would not add anything to the clothing line that was not approved personally by her. Kate Hudson is also behind the push to make their customer service the best online. The fact is that Hudson has a strong commitment to producing quality clothes along with great customer service.
Fabletics Future Role
Fabletics is still in the running and winning the race. They’ve achieved amazing sales in a highly competitive market. Fabletics has a strong presence online and has opened well over 20 retail stores in the last few years. In addition, the company has joined up with several celebrities to help spread the word about their wonderful brand of athletic wear. However, Hudson states that her greatest love is still in the acting arena. She’s an actor first, and a businesswoman second. Still, she is very proud of the positive impact that she has made in the fashion and business world.
Join The Community
It’s easy to join the Fabletics community and start enjoying your own custom designed Fabletics gear. Fabletics is one company that relies on their customer’s opinions to produce the best clothing for them. Therefore, it’s a good idea to take a few minutes to visit their online site and take the Lifestyle Quiz to find out the type of Fabletics clothing that is best for you. Fabletics is one clothing company that truly believes the way to make people happy is to give them exactly what they want.