Jeunesse Global makes successful foray into the international skincare market

When Randy Ray and Wendy Lewis, two of the most accomplished entrepreneurs in the global health and beauty industry, decided to retire, they thought that making the transition from industrious power couple to quiet snowbirds would be easy. They miscalculated.

The couple had only been retired for a little over a month when the excitement and sense of purpose that the business world gave them began drawing them back in. At first, the couple started selling just a few products out of their Florida home in 2009. That hobby business quickly grew into something much more significant as the couple’s entrepreneurial instincts began to take over. Soon, the newly formed Jeunesse Global was doing millions of dollars per year in sales.

Ray and Lewis had long ago achieved a level of financial independence that allowed them to partake in a luxurious lifestyle. With multiple homes, cars and a sprawling Florida mansion, the couple had few material desires that weren’t already well fulfilled. For this reason, the Jeunesse Global was a different kind of company from the outset. Rather than being focused on sheer profitability, the company always had a charitable aspect to its operations and corporate ethos that few other firms possess.

The magnanimity of Ray and Lewis is reflected in the generous compensation programs that the company offers to its distributors. It can also be seen in the meticulous care the company takes to develop industry-leading products to fill unattended market niches.

One example of this willingness to sacrifice in order to develop the absolute best solutions to underserved market segments has been the company’s skincare products. The most prominent of these is its NV foundation and bronzer. Aimed at lower-income markets, NV is able to last an entire day with just one application in the early morning. It is also a serviceable makeup replacement, giving the skin of users a vibrant and youthful glow that few other products are able to deliver.

NV is also able to subtly change the tone of the user’s skin. With nine different shades, NV is one of the few foundations and bronzers that can also double as a skin whitener, making it popular in East Asian markets.

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