Alexandre Gama spent the majority of the 1980s as a copywriter for the Brazilian advertising agency, Standard Ogilvy & Mather. While at Standard he gained a reputation as one of the most well-respected copywriters of his generation. His hard work paid off when he was hired as a creative director at DM9, where he was given more freedom to create his own ad campaigns.
In 1994 Gama was hired to be the CEO/COO of Young & Rubicam, a position in which he excelled. He decided to launch his own agency in 1999, one that he called Neogama. The decision to venture out on his own has proved to be the best decision that Gama could have made. His company was an instant success, winning a Golden Lion Award at the 2000 Cannes Film Festival. The advertising agency has gone on to win another 25 Golden Lion Awards over the years.