Desiree Perez: A Leader in Today’s Music Industry

Desiree Perez, the Chief Operating Officer of Roc Nation’s music label is listed as a top executive on 2017’s Billboard of Women in Music. The impressive mover and shaker have been a part of the Roc Nation label since 2009. The label is headed by rapper and mogul Shawn Carter, also known as Jay-Z. Roc Nation continues to propel to unmatched heights with Desiree Perez guiding their publishing and labeling activities.

Ms. Perez and Jay-Z are long-term friends and confidants. The lady behind the music brings her negotiating skill set to every endeavor, delivering milestone successes. The businesswoman piloted several major tour campaigns recently. Some of the most prominent ones include Rihanna’s Anti Tour, Beyonce Knowles’ Formation Stadium tour, and most recently Jay-Z’s 4:44 Tour. All tour initiatives drove in major profits, involving industry monsters like tech brands Samsung and Sprint, as well as athletic brand Puma.

Desiree Perez brings her A game to the bargaining table and takes no prisoners. She is a force to be reckoned with. Ms. Perez stands in as representation for all Roc Nation artists. She also is a vital overseer of the operations sector-driving for maximum profit margins for the label, valued clients, and investors.

The businesswoman is extremely relevant in an industry that is traditionally ran by man. She stays on the forefront of business trends, finding ways to leverage them into the Roc Nation brand. Desiree Perez leads the enterprise with her no-nonsense, astute business acumen. Her focus surrounds the success of Roc Nation as an industry leader. She takes pride in the strides that the company has made and feels great being a part of such a powerful team. Desiree Perez continues to make power moves in the music industry-taking Roc Nation to the top of the charts on a continuous basis.

Desiree Perez info: www.instagram.com/des.perez/

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