Christian Ronaldo is a champion soccer player from Portugal. He began his interest in soccer at a young age. His family were big fans of the sport and his father worked with a soccer club. Encouraging his son, who was playing soccer in the streets with his friends, to come down to the club and practice, Ronaldo’s father began training him. After a few years Ronaldo decided he wanted and was talented enough to go pro.
Ronaldo quickly realized that one the many things he needed to do to be a professional athlete was improved his diet and nutrition. Initially only playing for fun, when Ronaldo decided to go pro he had to make some changes. Partnering with Herbalife, a nutritional supplement maker, Ronaldo uses Herbalife products to not only maximize his calorie intake but also as a tool to help recover after games or practices. Even a practice can wear the body down a bit, so Ronaldo uses Herbalife to help his body recover faster and better than it would on its own. This helps him be a stellar athlete and father.
Started in 1980 by Mark Hughes, Herbalife offers a wide array of nutritional supplements, sports care products and weight management products. Hughes began by selling Herbalife products out of the trunk of his care, but the company has grown and made $488 billion in 2015, operates in nearly a hundred countries and employs over 3 million distributors around the world.
By 1984 the company was named the “fastest growing private company” by Inc. magazine when, after only five years, sales had exceeded $400 million from $386,000. Sold for $685 million to J.H. Whitney & Co. and Golden Gate Capital in 2002, the company had gone public but was made private again with this sale. Going public again in 2004, Herbalife raised $1.3 billion in stock sales.
Revamping their business model in 2016, Herbalife manufacture 60% of their products in-house, meaning they control the manufacture process and therefore maintain quality control as well. They are based in Los Angeles, California and their current CEO is Richard Goudis.