At the age of 41, Susan has emerged a successful woman entrepreneur. She is the president of Eagle Outfitters, a company that started back in 1994. The brand began as an executive firm that focused mostly on male outfits. When Susan joined Eagles, there were more males than females. She believes that the environment at Eagles stirred up her progression in career up to the official position.
Susan upbringing modeled her to be a future leader. Her household comprised of two elder brothers and a football coach father. All of them were treated equally. She grew up knowing that gender was not a hindrance to success in life. The self-confidence she grew up with is instrumental to her success in the career.
Susan’s career began at Joseph Horne Company between 1986-1994. In those years she served various positions in the management and advertising. Later in 1994, she became part of Eagle Outfitters until 2009. She began private practice in 2009, founding a consulting firm, P3. As the lead consultant, she provides information on marketing, branding, management of talent and efficiencies in operation.
On many occasions, Susan has held talks with women on a successful career path. One notable fact she has presented that all human beings are equal. Gender biasedness should not be given room. At Eagle Outfitters, she believes she was given room because of her ideas. Many women want a practical application of how to succeed.
Susan always gives them her life story and shares on a model of transition. The explanation does not always meet the people’s desire. Often, she goes out of her to make her works successful. She dressed casually during one of the advertising plans. She is an example that women can excel in professional life like men. Entrepreneurship requires dedication and self-will to excel.