Today, people can meet, interact, and find love through the dating apps, thanks to the advancement and development of the internet. However, most of these dating websites do not account for the women safety and security. This drove her to create Bumble after shifting from Tinder due to sexual harassment. With Bumble, female users have rights to initiate conversations and find their perfect matches. With this dating site, both genders can show interests, but only the female can start conversations.
Due to this incredible innovation, Times Magazine decided to recognize Bumble founder and CEO Whitney Wolfe as the Person of the Year. Currently, the firm is valued at $1 billion and is primarily managed by a group of executive women. The following reasons made Whitney’s Bumble be recognized as the person of the year.
Terminating Deal with Facebook
Previously, Bumble used Facebook to verify the identity of an individual, place, photos, and the hobbies of a user. However, they terminated the use of the giant social media platform due to their recent allegations regarding the breach of user data. This is not in line with the practice of Bumble. The firm believes in respecting and securing users data. Additionally, they have enhanced their security measures so that no one can gain access to users’ data.
Unlike other dating platforms, Bumble gives women the power to control their matches and insights. It is crucial to note that Whitney Wolfe was a co-founder of Tinder. She was getting tired of seeing how men controlled the dating site. Thus, she decided to start her platform that would create gender equality. To establish Bumble values, the firm is run mostly by women. Additionally, the dating firm sponsors LA Clippers whose management is heavily dominated by women. This was the first-time women dominated such an organization has supported the club.
Head to Head with Match Group
Match group is a dating site that includes apps such as the favorite Tinder. It failed in purchasing the Women-empowered dating site. Additionally, it had filed the patent infringement lawsuit against Bumble. The lawsuit alleged that Bumble used swipe-to-connect patent which was initiated by Tinder.
However, Whitney Wolfe isn’t ready to sit down but has equipped his firm with the best lawyers to go head on head with Match group. Despite these accusations, Bumble has continued to Grow Over the Years.
About Whitney Wolfe
Whitney started Bumble after she opted out of Tinder. She was focused on creating her dating site which would be more women-oriented
For details: www.crunchbase.com/person/whitney-wolfe