Fabletics New Winning Strategy

Kate Hudson’s Fabletics is an online athletic wear, subscription clothing service that is winning with their new marketing strategy. First, it is important to realize that times have changed dramatically. More and more people are making their purchases online. In addition, consumers are relying on the reviews about products, and services read online too, instead of relying on recommendations from friends. People really rely on and trust those online reviews. Consequently, top online companies like Fabletics are utilizing brand marketing strategies adapted to this situation.

 

Consumers Read And Trust Reviews

Studies revealed that the average consumer doesn’t really give much credit to traditional marketing and advertising that they read in magazines, newspapers, or watch on television. Instead, they go to the Internet and read reviews written by the average consumer and their take on a product. The majority of consumers really do trust those reviews and rely on the reviews to make their purchase choice. Consequently, a smart business owner or company realizes that the key to increasing sales is based on increasing positive customer reviews. The fact is that positive reviews increase brand recognition and search engine ranking. It’s a total winning situation for the company and customers.

 

Kate Hudson’s Role

Most people might think that Kate Hudson’s role in Fabletics is minimal. Perhaps, they assume that Hudson is just a spokesperson for the company. The exact opposite is true. Kate Hudson is a hands-on executive. She gets involved with the selection, marketing, and sales. Kate Hudson is a very real and authentic person. She remarks that she would not add anything to the clothing line that was not approved personally by her. Kate Hudson is also behind the push to make their customer service the best online. The fact is that Hudson has a strong commitment to producing quality clothes along with great customer service.

 

Fabletics Future Role

Fabletics is still in the running and winning the race. They’ve achieved amazing sales in a highly competitive market. Fabletics has a strong presence online and has opened well over 20 retail stores in the last few years. In addition, the company has joined up with several celebrities to help spread the word about their wonderful brand of athletic wear. However, Hudson states that her greatest love is still in the acting arena. She’s an actor first, and a businesswoman second. Still, she is very proud of the positive impact that she has made in the fashion and business world.

 

Join The Community

It’s easy to join the Fabletics community and start enjoying your own custom designed Fabletics gear. Fabletics is one company that relies on their customer’s opinions to produce the best clothing for them. Therefore, it’s a good idea to take a few minutes to visit their online site and take the Lifestyle Quiz to find out the type of Fabletics clothing that is best for you. Fabletics is one clothing company that truly believes the way to make people happy is to give them exactly what they want.

Fabletics: Savvy Business Child

Often times, smaller brands outshine their parent companies. While that might sound strange, that’s actually the point of most parent companies. A larger company will branch out using smaller companies and operate as a huge conglomerate. That’s the case with TechStyle Fashion Group. Not many people know that name, but they do know names like Fabletics.

In 2013, Kate Hudson was approached by TechStyle to co-launch a new athleisure apparel brand. What they created became Fabletics, a $250 million business. To date, Fabletics is one of the most successful parts of the e-commerce juggernaut. Fabletics even achieved the impossible by succeeding in an industry already dominated by countless brand-name powerhouses.

Over the past four years, Fabletics grew on an international level. Within the U.S., it has over 20 million social media followers and 18 retail stores. Despite naysayers, the brand also has over one million members in eight different countries.

Members are in love with the affordable fashion. While other companies struggle to create on-trend fashion or offer their products at competitive prices, Fabletics offers its members up to 50 percent off all their products. Fabletics also takes advantage of their subscription mechanic and offers personalized service.

While Fabletics has built its own following, it does have the advantage of being a part of the TechStyle umbrella. Currently, TechStyle is a $1 billion-plus company; it didn’t get that way using cheap tricks. A lot of expensive brands are losing to discount companies who’ve recently joined the game.

Fabletics is counting on many contributing factors to keep it excelling. One of those contributors is the TechStyle Fashion Group team. TechStyle is amazed at Fabletic’s success and helps out whenever needed. Although TechStyle is a big part of Fabletics, Fabletics hardly ever needs help from outside its own leadership.

That leadership is Kate Hudson, the most dedicated member of the company. She’s passionate about every aspect of the company and every product they produce. It’s because of her drive that Fabletics is where it is today. Some of that credit should also go to the more than one million members supporting Fabletics.

Recently, one of those members gave a full review of the company. In short, she was amazed by the realness of Fabletics. Fabletics met and exceeded every expectation she had about the celebrity-sponsored brand. She recommends Fabletics to others.

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