All across the planet, billions of people pine to live the lifestyle of the average American. While many in the United States lament the passing of the best days of the country, when nearly any blue-collar worker could get a job out of high school that would easily support a family of four, the truth is that America is still the richest country on Earth and most Americans work shorter hours and enjoy far more comfortable lifestyles than the majority of the planets inhabitants.
It may seem strange that a multi-millionaire couple from Florida, rapidly approaching their golden years, would be the ones to recognize the huge untapped potential of the hundreds of millions of people across the globe who want a piece of America’s sweet pie but have not had the opportunities to get their slice. But this is exactly the situation in which Randy Ray and Wendy Lewis found themselves. (See: indeed.com/cmp/Jeunesse-Global)
Ray and Lewis had built dozens of successful businesses throughout the course of their career. They had been independently wealthy for decades and no longer needed the money. But both Ray and Lewis found themselves quickly becoming board within a few weeks of making their third attempt at retirement.
Lewis and Ray had spent a great deal of time traveling. As executive managers for some of the biggest names in the health and beauty industry, their work had taken them to places as diverse as Sierra Leone and the Gobi Desert. Both Ray and Lewis, through first-hand experience, had been instilled with the crushing reality that many of the nation’s poorest countries suffered from intractable social and structural problems that are most likely not resolvable in the foreseeable future. This meant that, while there would always be exceptional individuals who were capable of rising above the fray, places such as Zimbabwe would likely never have any real potential as major markets for consumer goods. See This Page to learn more about the company.
But in their extensive travels and interactions with foreign peoples, Ray and Lewis both were aware of the vast potential of East Asian countries, particularly China. It was for this reason that they focused on China, driving exponential growth in their business that has not abated to the present.